Diggy Search Engine Marketing Solutions
	Introduction to SEM Most businesses appreciate the impact that internet marketing has created in the commercial world, but are unsure of the best strategy and approach – and this is where Diggy comes in. With over a decade of experience in the Internet industry, Diggy is one of the very few companies with capacity and knowledge required to handle often complex issues related to promotion of your business online. Basic Objectives Nearly all sessions on the internet start with a search and search engines, in particular Google, are now the primary hub of activity among Internet users. To take the advantage of this situation, two main criteria must be met: Website Exposure - Example: Being found by qualified audience at the right time for the right search terms. Website Conversions - Example: Feature complete and current product and service information and optimal browsing experience. The Process Every business is different so we take each case on individually and look out for custom solutions and opportunities. Our SEM process involves several distinct activities which work together as part of a total solution: First Level: Phrase Research Website Optimisation Report Standard Link Building Second Level: eMarketing Plan Advanced Link Building & SEM activities Channels & Strategies Search Engine Optimisation Standard Link Building Social Media Blogging PPC / AdWords Affiliate Programs Online Advertising Advanced Link Building Content Development/Distribution Press Rlease Writing/Distribution Viral Marketing Web Analytics User Experience Optimisation Reputation Management
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